A Canadian managed service provider had a brand new website generating virtually no traffic. We rebuilt their technical foundation, created service-focused content silos, and grew their referring domains from 2 to 186. Here’s how we did it.
The Challenge: A New Website with No SEO Foundation
This Canadian MSP had just launched their website, but it wasn’t built for search. After migrating from basic HTML pages to WordPress with Visual Composer, they were still struggling.
The problems:
- Slow performance. Uncompressed stock images and inefficient code dragged down page load times.
- Thin content. Basic landing pages with poor keyword targeting and no blog content.
- Broken multilingual setup. Improper hreflang implementation between English and French versions.
- No site architecture. Network and cybersecurity services weren’t organized into clear, crawlable structures.
- Zero link building. After six months live, the site had only 2 referring domains.
- No structured data. Search engines couldn’t understand their service offerings or geographic coverage.
They had a website, but no organic visibility.
The Strategy: How We Built Their SEO from the Ground Up
1. Performance Optimization
We implemented a CDN and converted all images to WebP format. Page load times dropped significantly, Core Web Vitals improved, and crawlability increased.
2. Architecture Redesign
We restructured the entire site into clearly defined service silos: Network Services and Cybersecurity. This created logical pathways for users and established topical authority for key service areas.
3. Multilingual SEO Enhancement
We conducted search intent-based keyword research for both English and French Canadian markets, mapped target terms to landing pages, and properly implemented hreflang tags and language-specific schema markup for EN-CA and FR-CA.
4. Strategic Content Development
We built and executed a content calendar delivering three long-form blog posts monthly, each targeting their ideal customer profile at different funnel stages.
5. Targeted Link Building Campaign
We delivered 8-10 high-domain-authority backlinks monthly through blogger outreach and digital PR. The site went from 2 referring domains to 186.
6. Schema Markup Implementation
We deployed comprehensive structured data for managed service providers, clearly defining service offerings, geographic coverage, and industry specializations.
7. Product Silo Creation
We added a new silo dedicated to voice and network hardware products. This boosted topical relevancy, captured branded hardware keywords, and gave the sales team a centralized product resource.
The Results: From Zero to Lead Generation Engine in 12 Months
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The site transformed from a basic web presence to a thriving lead generation engine ranking for competitive MSP and cybersecurity keywords.
Key Takeaways for MSPs and IT Service Providers
- Site architecture matters. Clear service silos help search engines understand what you offer and who you serve.
- Multilingual SEO requires precision. Proper hreflang and language-specific keyword research are non-negotiable for Canadian businesses targeting both EN and FR markets.
- Link building accelerates everything. Consistent, high-quality backlink acquisition took this site from invisible to authoritative in under a year.
Final Takeaway: New Websites Can Rank Fast with the Right Foundation
Most new websites wait years for meaningful organic traffic. With the right technical foundation, content strategy, and link building, this MSP went from zero to 15x keyword growth in 12 months.
Want to build SEO that drives leads for your MSP? Let’s talk.
